During these difficult times it becomes imperative that you distinguish yourself from everyone else vying for the very same opportunities you are, whether that be getting new customers, or landing a new job. What you say, and how you carry yourself in conversation with prospects has plenty to do with whether or not you will get noticed. Most everyone is challenged to one extent or another to express themselves freely in conversation. By nature, when it comes to talking to strangers, most people's fear of loss completely outweighs their desire for gain. Why? What do you have to lose?

Thankfully it doesn’t happen all that often, but sometimes there’s that certain someone in my Gold Call Show audience that has great difficulty believing that asking prospects for 10-seconds to start a conversation gets a sales call off to a great start. Go figure…

It is much easier to disqualify your sales prospects than it is to qualify them on the basis that they need what you are selling. It’s tough to convince people that they are thirsty when they aren’t thirsty at all. This recorded gold call with a real sales prospect demonstrates how to qualify a sales prospect using a disqualifying sales interviewing technique (and some humor). 

You may not like making cold calls, but if you master the art of cold calling you can take control over your destiny, and write your own ticket!