Corporate Overview
www.touchclarity.com
Touch Clarity is the leading provider of automated content targeting and revenue optimization software for the web channel. Touch Clarity software learns which content and propositions will most effectively drive revenue from online visitors and automatically targets them with that content. Using transparent auditing technology, Touch Clarity enables their customers to see the revenue uplift due to the use of Touch Clarity software from the first day of operation.

By interpreting website visitor behavior and intentions, Touch Clarity helps render, in real time delivery, the most relevant marketing content that accelerates the buying and decision-making processes of website visitors.

Solutions
Touch Clarity- Targeting, Profiling, and Analytics

Background
Based in the United Kingdom, Touch Clarity Ltd. wanted to build a sales force in the United States and begin closing sales based upon the success they had with companies who purchased their software in the UK. Touch Clarity started by hiring a sales VP, and two salespeople who are covering the Eastern and Central regions.

Looking to get things off to a fast start and fill the sales calendar with prospect meetings, Touch Clarity sought the prospecting services of Dealbuilders to help fast-forward their prospecting and sales results in the United States.

Dealbuilders Role
Dealbuilders provides the necessary prospect lead intelligence to Touch Clarity and makes telephone calls of introduction to prospects that are responsible for the Internet web marketing initiatives for their company. Once contact is made, Dealbuilders schedules appointments with qualified prospects on behalf of the Touch Clarity outside sales organization. The Dealbuilders prospecting effort is focused primarily on financial services and insurance companies. On-line retailers were added later to the Touch Clarity prospect list.

Acting as an extension of the Touch Clarity sales organization, Dealbuilders confirms appointments with prospects, and handles all the logistics of setting up in-person meetings and conference calls with prospective buyers. Dealbuilders participates in each conference call scheduled and on occasion does attend in-person meetings with the Touch Clarity outside sales rep and the prospect.

Each week prospect activity reports are delivered to senior management describing the progress made with all targeted prospects. Updates to prospecting activity are also made to records stored in Salesforce.com content management application. Dealbuilders also participates in the weekly sales force conference call to contribute updates to the new sales developments that were created for Touch Clarity the prior week.

Results
To date, Dealbuilders has successfully arranged meetings with the senior Internet marketing and e-business executives that has led to closing new business to the following companies: