If you have a strong sense of perception, and know how to read people, you have a future in sales. Within the opening 5 seconds of any cold call you can tell simply from the tone of someone’s voice as to how far you’re going to get in conversation, and what you can get away with in terms of using humor to sell. Making people laugh is an art form. This ’Gold Call’ recording shows how having a sense of humor helps close the appointment.