Play the above video clip titled, "The Sales Meeting", and discover a new way to solve an expensive cost of sales problem.

Last week I had dinner with Tony Parinello, the author of the best selling sales book titled, 'Selling to V.I.T.O.' (Very Important Top Officer). Tony gave a speech to our CEO Club, and once again reminded us about how important it is to start at the top and call V.I.T.O. when we prospect for new customers.

How true!