That is the question most of you may be asking yourselves. More often than not I choose not to leave a message for the sales prospect I am calling. Now I know why, I hated the sound of my voice mail message. Having recorded and listened to my phone message I found that it was too ‘wordy’. Putting myself in my prospect’s ‘shoes’, I probably wouldn’t return my call either.
The problems with voice mail messages are that they sound like a voice mail message. That alone and by itself is enough to cause the prospect to hit *6 and delete the message almost right away. On the other hand, I’m thinking that if I can make my voice message sound interesting, and get it to peak curiosity, that perhaps my prospects will return my calls more frequently. So I got to work…
I finished writing a voice message for myself this morning that quickly gets to the point, and sounds interesting.  I recorded it and measured the amount of time it took to leave my message – just 24 seconds! Then I put it to the test. I left 8 messages for prospects this morning, and by 10:30 AM I had 3 returned calls. That surprised me.
What are your feelings about voice mail? If you were your prospect, would you return your call?