Times have changed, and so has the process of finding new customers, specifically when it comes to making cold calls over the telephone. These days the 'elevator pitch' is hardly a catalyst for conversation, and most prospects are turned off by it right away. In this day and age of short attention spans, you need a catalyst that jump starts the conversations you need to have with sales prospects to get your foot in the door, and on the fast track towards closing new business. You MUST turn your Cold Calls into 'Gold Calls'! Get More GOLD...